Before registering a domain name, know the facts. Domain name registration is easy - finding the perfect domain name for your personal or business website is not! There are thousands of possibilities for your domain name, but you can only choose one domain name for a website. So, you must make it count! Here are some pointers to get you started with domain name registration. It's easier than you think.
Keep your Domain Name Simple
A domain name should be simple so visitors will remember it easily. What's easier to remember - three or four words, or only one or two words? Obviously a short, simple domain name is easier to remember. The shorter the name, the less likely people are to misspell it as well. Your goal in choosing a domain name should be to find one that is easy to remember, easy to spell, and will stand out in the minds of visitors. It should be related to your products and services, or personal website theme.
TIP: Avoid using your company name initials or your own name initials. These do not describe anything at all about your website's theme. Visitors will not remember it unless you promote it heavily on national television and all over the Web. But, we'll leave that to "Corporate Web" for now!
Domain Name Registration Pricing
Don't be fooled by high domain name registration prices. Whether you pay a cheap domain name registration fee or a high fee, you're still getting the same thing - a domain name! There's no secret add-on service that can benefit you unless you're getting web hosting or a low-cost web site with your domain name. Otherwise, domain name registration is the same whether you order a cheap domain name or an expensive one. Be sure to shop around before you register.
Checking Domain Name Availability
You can visit almost any web hosting site to check the availability of a domain name. Never assume a domain name is available just because it doesn't show online when you try to bring it up in your browser. If a domain name is not showing online, it could be that the site's server is down at the moment, the owner is still designing a new web site and hasn't put it online yet, or the owner might be trying to sell the domain name. When you check to see if the domain name is available, you do not have to purchase it from the site where you checked. You can purchase it from any company that offers domain name registration once you know it is available.
Beware of Expired Domain Names
If you are considering buying an expired domain name, do research before completing the domain name registration process. You could be wasting your money! Ask the registrar questions about why the domain name has expired, what type of site it was before expiring, etc. Some expired domain names have been banned from the search engines all together because they were used by spammers or those selling illegal products or services. If that were the case, you'd be better off finding another domain name. Once a site is banned from the search engines, getting it listed again is almost impossible. Your chances for good, targeted traffic are next to none.
Web Hosting and Domain Names
Some companies offer both web hosting and domain name registration. Others might offer one or the other, or a combined package where you can get a low-cost web site along with a cheap domain name and web hosting. Though it's easier to keep up with billing and expenses if you do all this through one company, you are not required to host your site with the same company where you register your domain name. It will not affect how your web site services are handled, or how you operate your site.
Domain name registration can be an easy process once you decide on the right domain name. Your domain name will be a key player in your online success, so take your time to choose a winner!

Getting a good domain name is important to the success of your online business. So before you take this big step and register your business name, let’s make sure you have all your ducks in a row. Here is what you should have done already:
- You have chosen one specific niche/topic for your business.
- You know the keywords you will be using in your business.
- You know some of the main products that you will offer.
- You have some ideas for possible names for your business.
Be sure you take your time when brainstorming a name for your business. Talk to people about your business name. Tell them you are starting an online business, and ask them for their suggestions. You will be surprised at the good feedback they will give you.
After you have some good ideas for your business name, you can search the register of existing online domain names to make sure your name isn’t already taken. Then you’ll register your new web business name! But before you do that, here are some things to take into consideration.
Choosing Your Domain Name
Your domain name, of course, is the name of your online business. It may be slightly different from your actual business name. But the main difference should simply be that your domain name will end in .com (dot com). Do not waste your time with any other kind of extension. Not .net, not .biz, not .org – USE DOT COM ONLY!
The .com extension is the mark of a serious business. You’re in business to make money. And you must make decisions based on profitability. So who do you think your customers will trust and buy products from: Someone who is serious about their business, or a newbie who doesn’t know the first thing about doing business on the net?
Your domain name (or business name, same thing) must exude confidence, reliability, strength, and trustworthiness. Establishing credibility should be one of your first priorities when choosing your name. Remember, first impressions are lasting impressions.
Choose words that are straight forward and easy to understand. Words that represent the kind of business you’re in. Your name should be memorable, easy to spell, and easy to remember.
Short domain names are better than long domain names.
Do not use numbers in your domain name. For example: If my domain name is www.sevenwonderlust.com, somebody might think, "Does that mean www.7wonderlust.com?" Or take the domain name www.7to1odds.com. Does that mean seven2oneodds? Or 721odds.com? The same goes for percent (%) and plus (+) and any other characters that might be easily confused.
Be careful about being too clever or using gimmicks in your name. Remember, you want your business name to establish trust and credibility—especially on the net!
Your best choice for your domain name would include one or two of your keywords. Use broad keywords that cover a lot of territory so you can expand your business into new directions that you may not be aware of right now.
You should check the popularity of the keywords you’re considering before making any final choices. Use WordTracker or the Overture Keyword Tool to find out how many searches have been done on each keyword. Hint: Use the keywords with the most searches.
Finally, make your domain name easily readable. Choose words that can be read and remembered easily. For example, which is better: www.bigwillysite.com OR www.BigWillySite.com ?
If your business name is already taken, you might want to use dashes between the words. I don’t recommend this especially, but more and more people are doing it now because there are less choices as more domain names are being registered than ever before. I recommend you keep brainstorming and add a new word, different word, or additional word to your domain name instead of using dashes.
Registering Your Domain With Your Host
I prefer and I recommend you choose your host first, and then register your domain name with your host. There are good reasons for this. First, it’s nice to keep all your information in one place, because it’s easy to forget URLs, dates of expiration, and passwords, among other things.
Second, why fill out a form more than once? If you register your domain name with one company and then host your site with a different company, you will end up typing the same information into the forms that you will be required to fill out where your site will be hosted.
Your domain name is your customer's first contact with your business. You must choose your name wisely. Take your time, know your keywords, use a .com extension, build your credibility with your business name, and try to be memorable.